You Run Facebook Ads But You Don't Know Which Campaigns Are Actually Profitable
ROAS is not profit. Here's why Facebook Ads data is misleading you:
High ROAS, Negative Profit
A 4x ROAS campaign looks great. But if your product cost is 60% of revenue, shipping is 10%, COD fees are 4%, and returns are 15% โ you're losing money. ROAS doesn't show this.
Facebook Attribution Is Broken
iOS 14+ destroyed Facebook's attribution. You see 3x ROAS in Ads Manager but orders in Shopify don't match. You don't know which campaigns are actually driving sales.
Scaling the Wrong Campaigns
You increase budget on high-ROAS campaigns. But you're scaling ads that look good on Facebook but lose money when all costs are factored in. You discover this too late.
Why Facebook Ads Manager Gives You Incomplete Data
Facebook optimizes for its metrics, not your bank account.
See Facebook Ad Profit, Not Just ROAS
Analytix connects your Facebook spend to real profit after every deduction.
True Facebook Profit Dashboard
See each Facebook campaign's real profitability: revenue minus product cost minus ad spend minus shipping minus COD fees minus returns.
Fixed Attribution for Egyptian Market
Analytix uses server-side event matching to fix iOS 14+ attribution gaps. See accurate campaign performance even with restricted tracking.
Campaign Profit Ranking
Every campaign ranked by net profit (not ROAS). Know exactly which campaigns to scale, maintain, or kill โ based on actual money made.
See It In Action
Real metrics, real time โ no more spreadsheet guessing
AI Insight Example
Analytix doesn't just show data โ it tells you what to do
โCampaign 'Lookalike - Summer Dress' has 3.8x ROAS but only 7% net margin due to 31% return rate. Recommend testing stricter size guidance in creative and adding a virtual try-on feature to reduce returns. Projected margin improvement: +12-15%.โ
Based on 90-day campaign data including return attribution and COD fee deductions.
From ROAS Optimizing to Profit Optimizing
- โScaling campaigns based on ROAS, not knowing real profit
- โDiscovering unprofitable campaigns during monthly reconciliation
- โGuessing at attribution due to iOS 14+ data gaps
- โWasting budget on campaigns that look good but lose money
- See exact profit per campaign after every cost deduction
- Catch unprofitable campaigns within 24-48 hours
- Accurate attribution using server-side event matching
- Scale only campaigns that are proven profitable
Trusted by ecommerce brands across Egypt
Common Questions
Everything ecommerce founders ask about facebook ads profit tracking